|
- In-accurate reporting: (81 percent)
- Arguments over which data is appropriate (78 percent)
- Bad decisions based on incorrect definitions (78 percent)
MDM problems also contributed to poor customer service (35%) and inefficient
marketing (32 percent).
The report shows that MDM is still in its infancy but is growing fast. Thirty-three
percent of survey participants reported that their enterprise was either designing,
implementing, or had already deployed a master data management (MDM) solution,
while 46 percent stated that their organization was exploring MDM. Of those
with an MDM solution in place, a majority (52 percent) have enterprise-scale
MDM solutions. When asked about the possibility of realizing positive ROI with
MDM, 48% of survey respondents stated that they believed this was achievable.
ExecutionMiH.com interpretation of the survey is that:
MDM may still need to establish its efficacy. The survey does not state on
how many organizations have a fully-functional and institutionalized MDM solution.
There may be large number of initiatives which might be in progress, but a sustained
MDM is a big challenge. Therefore the organizations which have been able to
both establish and are able to constantly monitor and change the MDM, will be
an exception and we need to look at those case-studies.
One more interpretation is that there may be a different assumptions by the
respondents on what could be a full-scale organization wide MDM solution. A
MDM solution has many dimensions:
- Business rules.
- Entities.
- Data Management Policies
- Data Standards
- Data Quality assurance Controls
- Measures…etc
A organization wide Master Data Management solution may be cross-functional
but may not be touching all (or most) aspects of Master Data Management. In-short,
lets watch on how MDM progresses over coming years..
|
