Sales Management Customer Relationship Human Resources Business Performance BI & Data Quality IT Tools & Vendors

  Register
Establishing 'Making it Happen' as a 'Formal & Predictable' Discipline
   Sales Channel SWOT Sales force Training and Development  

ENCYCLOPEDIA→   Functional Management  →   -  Sales & Distribution  →   -  Sales Channel Management  → 

Sales Channel Partner Acquisition

Sales Channel Acquisition is a longer term commitment (Direct and Indirect Channel)

Sales channel acquisition of direct sales force:

Getting quality sales people is a key success driver. One has to look at the sales person' contact network, experience in the similar markets and products, profile match with the job description, cultural fit, 'psychoanalysis fit' etc.

Unlike indirect sales channel, hiring of a sales employee is an institutional responsibility, and one has to be doubly careful in hiring approach.

Sales Channel Acquisition parameters for indirect sales force

  • Experience of the channel partners in selling similar products and markets.
  • Alignment of your channel partner with your business model.

Your business model may range from 'high cost+ high quality+ large ticket size' to 'cost leader'. Your channel partner's capabilities should be aligned to the business model. For example, if you are in a premium product category, you will look for a channel partner who is equipped to handle premier products in terms of having its outlets in up-market locations, having a sophisticated sales force, and also dealing in products of similar kind of positioning.

  • Sales network, infrastructure of your distribution partner

The level of sales network in terms of number of outlets (active outlets), showrooms, service network (in case it is part of the distribution terms), Warehouses, IT connectivity and infrastructure can play an important role in measuring the potential.

  • Sales Force composition: One can view at the following compositions of the sales force with your potential sales partner
    • Level of tenure of the sales people.
    • Employed sales staff OR agents
    • Full-time vs. Part-time agents
    • Active sales staff
  • Potential conflicts with other products sold by the distributor

If your sales and distribution partner is non-exclusive and is selling other products as well, one needs to be aware of the potential conflicts. it is not mandatory that you have to eliminate OR minimize these conflicts, as they are part of the business environment.


   Sales Channel SWOT Sales force Training and Development  
All Topics in: "Sales Channel Management" Chapter
 Sales Channel Management Overview →  Sales Channel SWOT →  Sales Channel partner Acquisition | network | Indirect Sales force →  Sales force Training and Development →  Sales Channel Retention, Support and Engagement →  Support for Sales Channel productivity →  Sales Channel Data and Information Management →  Sales Channel Management System → 
More on Sales Channel
Sales Channel Overview
Sales Channel SWOT
Sales force Training and Development
Sales Channel Retention, Support & Engagement
Enhancing Sales Channel productivity
Sales Channel Data
Sales Channel System
Additional Channels
Principles & Rules
Free Templates
Key Performance Indicators

Most Popular Zones with list of pages crossing 25000 hits  →→→ 
Maximising Sales Performance
Sales Channel SWOT
Sales Leads Management SWOT
Sales Cost and Profitability Overview
Sales Revenue Management
Lead marketing Database Quality
  Customer Relationship Management
Exit barriers for Customer Retention
Customer Value and Profitability-Overview
Customer Knowledge and Organizational Knowledge
Customer Value and Profitability Tips and Actions
Customer Satisfaction & Retention- Data Management
  Human Resources & Leadership
Act with Decisiveness
Customer Focus
Business and Financial Acumen
Feedback does not mean only negative feedback
What is Leadership?
Business Performance & Planning
Strategy Map to Strategic theme
Business Objectives Drill Down
Strategic Vision and Mission
Strategy Map Objectives Measures and Initiatives
For important KPIs- Install first & Fix later
  Business Intelligence & Data Quality
Data Quality Proposal & Agreement
BI operational performance metrics
Data Warehouse Benefits Usage
What is KDD- Data Mining?
Data Monitoring Request Form
  IT Vendors & Tools Management
Design & Analysis support and Wizards
Vendor Quality Evaluation
Business Intelligence Vendor Evaluation
Vendor Evaluation Matrix
End User Reporting Features