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| Execution-MiH Encyclopedia →
Functional Management → SECTION -
Sales & Distribution → CHAPTER -
Sales Campaign Management
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Sales Campaign SWOT analysis |
This page provides the list of strengths, Weaknesses, threats and opportunities linked with the sales campaign management.
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| Following are the components of SWOT of a typical sales campaign management function. Each item in the list, if is in good shape, can be interpreted as a strength OR an opportunity and if it is in bad shape, it should be interpreted as a weakness OR a threat. The owner of this SWOT will be the head of sales OR the campaign manager.
Sales Campaign Management Strengths and Weakness
- Financial and product management support
- Supply chain flexibility and scalability
- Marketing and media support
- Contact Centre variability and flexibility
- Sales Processes
- Lead Management system
- Sales Campaign Management system
- IT support
- Sales channel partner capability
Sales Campaign Opportunities and threats:
- Competition sales campaign clashing with our sales campaign (T)
- Festive OR peak season (o)
- Recent brand image surge (due to media coverage) ready to be tapped (o)
- Low-cost, soon to be obsolete product, but still popular with the market (o)
- Geographical expansion and First Mover Advantage
- Potential competition response to the sales campaign (T)
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