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It is very important, but there are some imperative, which come before Data Warehouse. These include the fundamental business capabilities to keep their customers happy and satisfied.
- Product delivery and Order Fulfillment.
- Product Servicing
- Customer Service and Support.
Given good business capability to make use of the information provided by BI environment (when you say data warehouse, we assume that you mean and end-to-end BI environment). A business intelligence environment is important for achieving CRM by supporting:
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