Any organization invests a significant energy and effort in developing and introducing a product. Just like an organism, a product has its own life-cycle. The difference is that unlike an organism, there is much more alertness and speed required to ensure that a product stays healthy, changes fast with time whiles maintaining its core personality and is giving the adequate profitability. Many a times an organization does not put enough improvement & maintenance focus, which leads in product becoming obsolete or unprofitable, leading to it being mercilessly killed. Every time a product is phased out, an organization may lose a significant amount of money as the associated manufacturing, distribution and sales infrastructure is also phased out. Apart from ongoing investment in maximizing product life and tenure, there is a need to build an inherently product design.
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