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Establishing 'Making it Happen' as a 'Formal & Predictable' Discipline
  Investment Decisioning  

ENCYCLOPEDIA→   Execution Making-it-Happen  →   -  'Value' management  →   -  End-to-End Investment-Maximization  → 

Investment Prioritization

Investments are not always needed to be governed by the cost-benefit analysis. In spite of all the diligence and care, CBAs can end up being mis-representative for calibrating the true value of an investment. It partly has to do with the in-ability to quantify every benefit into quantified terms. Cost-benefit also does not take into considerations the closeness of the investment to the money-making machine and core business priorities.


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