Once you have started implementing the customer-value maximization approach, you will need to track and manage the revenue and profitability coming from customers across customer-segments, products, channels and touch-points. This level of break-up serves a good purpose to ensure that we keep on fine-tuning our efforts. Without making the cost-allocation too complex, an organization can have a decent track of the P& L for a customer segment, customer cross-sell, customer-servicing touch-point, etc....
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