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| ENCYCLOPEDIA→
Execution Making-it-Happen → -
'Value' management → -
Sales and Marketing value-maximization
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Channel multi-purpose utilization |
A location in your sales and marketing network may not be only used for the given purpose. Your sales people may be used for first-level trouble-shooting. Your sales office may be used for packing and forwarding. Your field agents can may be used for picking the renewal Cheques. Your servicing units can may be used to do cross-sell and up-sell, your sales & service counters may be used to sell associated non-competing products and add more nickels in your kitty.
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