An enterprise can extract a significant value, if it can have common sales offices, outlets, service centres, sales staff, training facilities, sales inventory management etc.... As much as possible. Many a times, enterprises seek a management comfort by having separate channels for seemingly different lines of business, to avoid ownership issues and let individual business managers 'run-the-show' independently. This, however, may reduce the value one can draw out of per unit of expense on these channels. While we say this synergy needs to be optimized and not maximized.
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