Products play the central role in any strategy and-or repositioning. Ability for an organization to create product-innovations and effectively manage the product life-cycle is important for any business. Depending on the product strategy an organization needs to align its product performance management. There could be different expectations from product management, depending on the business strategy. The focus could include cost-leadership of the product, the speed of new product introduction, speed of product-innovation, quality level of the products, serviceability of the product, cost of servicing the product, simplicity of the product, etc....
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