A business should look at its resilience to absorb shocks. Typical public memory is short, and generally we do not learn from the history. However, the severe economic downturn in 2008-2009, compels organization to look at their staying power in the face of adversities. Every organization should list top-3 hard-scenarios, whereby their customer base, financing sources or their supply lines are eroded by a significant proportion. They should look at what they should be doing in that scenario, and their current preparedness for the same. The good news is that some of that preparedness will benefit the organization within its business-as-usual state as well.
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