An entrepreneur will 'know' the customer, and is aware of the grueling effort one has to go through to acquire one. He will study with due earnestness on why customer is buying from the competition, and why customer is not buying the product at all. While he will stick to his core competencies, he will respect the wider range of customers requirements. He will add more layers of offerings to match customer needs. He will constantly cross-sell and up-sell. He will maintain a constant presence in the customer's mind-awareness.
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