Different functions have different focus. While sales is focused on topline, the operations are looking at the expense. Business heads finally end-up being among few roles, which are worried about both. An commercial mind in any role will look at both the topline and bottom-line impact of its actions. This can also be driven by tweaking the metrics. If an operations person is measured not only by the expense factor, but contribution to topline, it will refine the attitude.
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