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| ENCYCLOPEDIA→
Execution Making-it-Happen → -
Entrepreneurial Execution → -
Entrepreneurial Way of Managing Customers
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Spend as much effort in acquiring as in servicing and retention |
Its a paradox that typically companies have different people responsible for acquiring and retaining customers. An entrepreneurial culture will drive a common accountability for entire customer life-cycle. By having share sales & service accountability, one also makes an organization conduct more honest & ethical (vis-a-vis many upfront promises by sales not being kept by service).
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