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Establishing 'Making it Happen' as a 'Formal & Predictable' Discipline
  Sales & Distribution  

Execution-MiH Encyclopedia  →   Functional Management  → 

SECTION - Customer Management

This section endeavors to address on how one can apply Execution-MiH in various aspects of CRM. As CRM is a very wide field, this section creates individual domains which collectively make-up a holistic Execution-MiH application in customer management domain.


 
Chapters

Customer Segmentation and Profiling   

Customer Segmentation and profiling is the first step before we decide on how to retain, satisfy and maximize their profitability.

Topics in this chapter :  What is Customer Segmentation? →  Customer Segmentation Parameters →  Customer Segmentation Actions →  Customer Segmentation approach →  Customer Segmentation Data Management →  Customer Segmentation Analytics and Business Intelligence → 

Customer Retention and Satisfaction   

Given high customer acquisition cost, its must to retain and keep existing customers satisfied.

Topics in this chapter :  Success Drivers for Customer Satisfaction and Retention →  Exit barriers for Customer Retention →  Customer Satisfaction and Retention- Overview →  Customer Satisfaction and Retention- Data Management →  Customer Satisfaction and Retention- Business Intelligence → 

Customer Service Management   

Delightful customer service is core to customer retention..

Topics in this chapter :  Customer Service and Support Overview →  Customer Service and Support - Strategic and Non-Operational Role →  Supply Chain for Customer Service and Support →  Customer Knowledge and Organizational Knowledge → 

Customer Value and Profitability   

Its finally the shareholder who rules. Customer value and profitability is fine-tuned to maximize the value out of a customer.

Topics in this chapter :  Customer Value and Profitability-Overview →  Customer Value and Profitability related Tips and Actions →  Customer Value and Profitability Data Management →  Customer Value and Profitability- Business Intelligence → 

 

All Sections in " Functional Management ."
 Customer Management →  Sales & Distribution →  Human Resources Management → 

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More sections in Functional Management
Sales & Distribution
Human Resources Management
Additional Channels
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Maximising Sales Performance
Sales Channel Data Management
Sales Leads Management System
Enhancing Sales Channel productivity
Sales Leads Generation through advertising
Sales force density
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  Customer Relationship Management
Exit barriers for Customer Retention
Supply Chain for Customer Service and Support
Customer Segmentation Actions
Customer Knowledge and Organizational Knowledge
Customer Value and Profitability Data Management
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  Human Resources & Leadership
Develop Self and Others
Developing Leaders- Few Leadership Traits
Fostering Innovation
Customer Focus
Lead Change
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Business Performance & Planning
3-4 hours in reviewing a scorecard.
Dashboard Health Checklist
Strategy Blueprint Information Gathering
Financial Business Plan
SWOT Analysis in Strategic blueprint Planning
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  Business Intelligence & Data Quality
Don't create a hype on Data Quality
Master-Data-Management CDI Usage pattern
Data Min-Max Analysis
Object Level Data Quality Tracking
System Quality Assessment Tool
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  IT Vendors & Tools Management
Vendor Management strength Evaluation
OLAP Architecture Cache Management
Single point vendor needs to be cost-effective
OLAP Dimensional Model Tuning
Report Delivery Management
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