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Sales Campaign Dimension
Campaign Purpose
This defines the inherent purpose of the campaign, to “Launch
Product”, “Inventory Clearance”,”Festive
Season”….
Campaign Type
The attribute values can be “Price Discount”, “Basket
of products”, ”Registration Fee Waiver”..
Date of Campaign begin
This is to analyze on how the campaign fared since the beginning,
and also the tenure of the campaign.
Date of Campaign end
Between date of campaign beginning and ending, the tenure of campaign,
the performance across the tenure can be found out. Using date dimension,
you can also analyze on if the campaigns sequencing etc is optimal.
Sales Method of Campaign
Attribute values can be “Tele-calling”, “Direct
Sales”,”Internet”, “Snail Mail”, “Email”
Campaign Target Segment
Refer “Customer Segment and Profiling”.
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