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Establishing 'Making it Happen' as a 'Formal & Predictable' Discipline
Dimensions Listing Page

Product Dimension

An organization product strategy is hinged around this dimension.
 
This page of 'Dimensions' is linked to:  'Executable' Strategy, Execution Scorecard, Customer Relationship, Sales & Distribution, Focus & Money-Machine, Data Warehousing, Data Analysis/OLAP, BI platform Tools Evaluation, Metadata Management, Core Data Management Tools,

Product Dimension

Product dimension define all possible attributes of a product. A product is viewed by different angle by different stakeholders. For example banking CFO sees a product as a asset or liability, whereas head of sales may see it as a retail or institution product.

Granularity

Lowest level product code

Dimension Attributes and Hierarchies

Product Target Segment :

There can be multiple levels, within the product target segment.

Product Target Level 0

Product Target Level1

Product Target Level 2

Small Enterprises

Small and Medium- Enterprises

Institutional Products

Medium Enterprises

Large Enterprises

Large Corporates

Very Large Enterprise

Product Specification Attributes

This is very much product specific. For example for Refrigerators, once can have the attributes of color, double-door/single door, capacity in Liters and so on.

Product Channel Hierarchy:

There are certain products, which are made to be sold through specific channels. For example there are vanilla telemarketing, internet products, which can be sold as commodities.

Product Portfolio Category

These set of attributes essentially identify the products in terms of their profitability, tenure and risk. Therefore there are “High/Medium/Low” risk products, there are “Asset/Liabilities” products and there are “Long/Medium/Short tenure” products.


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Relevant Links to this page
 → Customer Dimension →  → Time Dimension →  → Channel Dimension →  → Location Dimension →  → Sales Lead Dimension →  → Sales Compensation Dimension →  → Sales Campaign Dimension →  → Customer Satisfaction Dimension →  → Customer Complaint & Service Dimension → 
 
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Relevant links to this page
Customer Dimension
Time Dimension
Channel Dimension
Location Dimension
Sales Lead Dimension
Sales Compensation Dimension
Sales Campaign Dimension
Customer Satisfaction Dimension
Customer Complaint & Service Dimension
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